01/08/2014

CPD-CT-08 Practical Guide to Ethical Advertising (L1,C3)

From this workshop, participants will gain understanding of the various rules, regulations and guidelines set out by the Council for Estate Agents with regards to ethical advertising. Case studies (positive and negative examples) are provided during the course to reinforce learning.

Learning Objectives

1. Understand Do’s and Don’ts on Advertising

2. Know the acceptable contents for printed advertisements and collaterals

3. Understand the guidelines related to the different modes of advertisement

4. Learn from case examples of advertisements that are acceptable and those that would infringe the Ethical Advertisement Code

 

2 CORE CPD Hours approved by the CEA for the mandatory CPD Scheme will be awarded for this workshop.

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